It requires an understanding of the elements and principles of graphic design
What is the difference between elements and principles?
Principles say how you are supposed to design your elements
Name the six (6) elements of design.
Line, shape, space, texture, value, and color
What can lines aid in, when alone or combined with other lines or shapes?
In readability, appearance, and message of a design
Which lines suggest a feeling of rest? Why do you think?
Horizontal because it is in relation to gravity
Vertical lines communicate a feeling of what? Why do you think?
Loftliness because they go up.
What lines suggest a feeling of movement? Why do you think?
Diagonal because they are unstable
Soft, shallow curved lines suggest what? Why do you think?
Comfort, safety, and relaxation because they suggest cofusion
These lines suggest confusion and turbulence? Why do you think?
Curve lines because of their shape and form
What element defines a specific area of space?
shape
What is the difference between two dimensional shapes and three dimensional shapes?
3D has depth as well as width and height
Describe the difference between geometric shapes and organic shapes?
Geometric are structured often symmetrical shapes, while organic are found in nature
What are abstract shapes?
Abstract are stylized or simplified versions of natural shapes
Which basic shape projects an attitude of honesty or equality?
square
What do triangles suggest?
action
Circles convey feelings of what?
Feelings of protection or infinity
Describe positive space and negative space?
Positive refers to the object and elements used in design
Negative refers to the shapes around and between those objects & elements
What is texture?
Texture can refer to the actual surface of a design with the reader actually being able to feel the texture of the paper and materials in the printed design.
Incorporating texture into a design can help do what?
It will help create a feeling of richness and depth
What is value?
Value is the degree of light and dark in a design, it is the contrast between black and white and all the tones in between.
What is another name for value?
Tone
What can the element of color do when incorporated into a design?
It can create images, attract attention, and identify objects
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