Podcast #3 Principles of Design

Define principles of design?Concepts used to arrange the structural elements of a composition
What do the principles of design affect?The message of the work
What is the principle of repetition?Repeating some aspect of the design throughout the entire document.
Describe ways that the principle of repetition helps the composition/audience?It controls the reader's eye and helps keep their attention on the piece.
What are ways that you can incorporate repetition into your designs?Bold font, thick line, certain bullet, color, design element, particular format, spatial relationship
What should you avoid when working with repetition?Repeating to much
What is the principle of proportion/scale?The relative size and scale of the carious elements in a design
What is the most universal standard of measure when judging size?The human body
How can the principle of proportion/scale be used as an attention getter?An unusual or unexpected scale
What is the principle of balance?Distribution of heavy and light elements on the page
Which kinds of elements/shapes visually weigh heavier/greater?Size, shape, and tone
What is another name for symmetrical balance?Formal balance
Define symmetrical balance?Occurs when the weight of a composition is evenly distributed around a central vertical or horizontal axis.
What is another name for asymmetrical balance?Informal balance
Define asymmetrical balance?Occurs when the weight of a composition is not evenly distributed around the axis.
What is the principle of emphasis?The stressing of a particular area of focus rather than the maze of details of equal importance.
What happens to a design that has no focus?Nothing stands out.
What is a focal point and how is it created?A center of interest
How many components of a composition can be a focal point?No more than one
What ways can emphasis be created in a design?Contrasting the primary element with it's subordinate
What is the principle of unity?The wholeness of composition
What three ways can unity be obtained?
1. Put objects close to one another

2. Make things similar

3. Direct vision by a line that travels around the design

What is the principle of variety?Pertains to differences and diversity
What ways can a designer add variety to a design?Vary text, color, and shapes, and alter their contrast, tone, & intensity
Why is it important to find the right balance between unity and variety?Too much unity can be boring, but too much variety can be chaotic
What is figure?The part of a composition that we pay attention to
What is another name for figure?Positive space
What is ground?The surrounding are around the figure
What is another name for ground?Negative space
When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?It will depend on the ground
Why must a designer consider the composition as a whole?
Because the figure/ground relationship is so important
What is the principle of rhythm?
Continuity, recurrence, or organized movement in space and time                                               How is rhythm achieved?Through the orderly repetition of any element, line, shape, value, or texture
What three ways can rhythm occur in a design?
1. When elements themselves are similar in size

2. With a more organic, flowing, sense of movement

3. A sequence of shapes through a progression of steps
How does rhythm help a composition/design?It can add interaction to an otherwise inanimate page layout
What is the principle of contrast?Occurs when two related elements are different
How can contrast help a design?Can draw the viewer's eye into the piece and help guide the viewer through it
What is wrong with having too much or too little contrast in a design?Too much can be confusing, but too little can become boring
What is the key to working with contrast?To make sure the differences are obvious
What are some common ways of creating contrast?
Creating differences in size, value, color, type, texture, shape, alignment, direction, and movement

Andy Warhol

Within what art genre did Warhol work?
 He did pop art.
  
Define the genre?
Art that has to deal with famous people. It is also very freestyle.

During what years was he alive?
From 1928 to 1987.




Title of the piece?
Grevy's Zebra


Describe the color that he utilizes. Does he use any particular color scheme?
He uses a bunch of colors but no specific scheme.

What do you notice about the artwork itself?
I notice that it is very creative.

    
                                                         
Title of the piece?
Marilyn.

Describe the color that he utilizes. Does he use any particular color scheme?
There is a bunch of bright colors and a few dark ones.

What do you notice about the artwork itself?
I notice that this piece of artwork is a painting of Marilyn Monroe.

Color Schemes

  This color scheme is triadic.

This color scheme is analogous.

  This color scheme is monochromatic.

  This color scheme is complementary.

  This color scheme is split-complementary.

Review Week 9

Compare and contrast vector graphics and pixel images. 
Pixel images are usually tiny dots and become blurrier when u increase the size. Vector graphics are just lines that seem smooth when they are increased.

What resolution is necessary to print raster images?
300 dpi.

What resolution is necessary to display raster images on the internet?
72 dpi.

Steve Jobs

Who is Steve Jobs? 
One of the co-founders of Apple
What company was he CEO for many years?
Apple
What did he do for the computer industry?
He expanded it greatly.
How did this man impact the graphic design industry?
He pretty much gave us the computers we use to create these designs.

Review Week 8

Why must designers pay close attention to how color is utilized within a composition?
So they know how much color to add to the design
 Why is the color wheel an important tool for graphic designers?
Because it can show how much of a certain color you would want

We see the color of an object by white and black lights reflecting off objects to give it colors that we see to our eye, even though they aren't really there.

Podcast #2 Color Theory

The right use of color can do what?

Maximize productivity, minimize visual fatigue, and relax the body

Within the electromagnetic spectrum, which waves allow us to see color?
Visible light

Describe white light?

Equal parts of all colors in a visible spectrum

How do we see color if objects "have no color of their own"?
They absorb or reflect colors in the visible spectrum

What is a glass prism?
Transparent triangular object that breaks white light into all the colors of the visible light spectrum

What seven colors result when white light is refracted through a prism?
Red, orange, yellow, green, blue, indigo, violet

Describe hue?
The color itself

When does white light occur?
When all wavelengths are reflected back to your eye

When does black light occur?
When no light is reflected back to your eye

How color is perceived depends on what?
Depending on the type of light it is seen with

What is a color wheel?
A visual tool that shows the relationship between primary, secondary, and tertiary colors

What are primary colors? Name them?
Red, yellow, blue

What are secondary colors? Name them?

Green, orange, purple

What are tertiary colors? Name them?
Red-orange, blue-violet, yellow-green

What are neutral colors? How can they be created?
Black, white, brown, and grey

How can a neutral color help a design?
Help put the focus on other colors or serve to tone down overpowering colors

What are complementary colors? Name them?
Colors positioned opposite of each other on the color wheel. Red& green, orange& blue, and yellow& violet

What is color value?
Lightness and darkness of a hue

What is a shade?

When you add black to a hue so it creates a low-value color

What is a tint?
When you add white to a hue so it creates a high-value color

What is saturation/intensity?
The brightness of a color

What happens when you mix complementary colors together?
You produce a dull tone

Describe color harmony?
Something pleasing to the eye

What is a color scheme?
Harmonious color combinations

Describe a monochromatic color scheme?
Uses tints and shades of one color, clean and elegant, and easy on the eyes

Describe an analogous color scheme?

Uses 3 colors adjacent to each other on the color wheel, one color is used as a dominant color while others enrich the scheme, often found in nature and pleasing to the eye, can accommodate changing moods

Describe a complementary color scheme?
Uses 2 colors opposite each other on the color wheel, will draw lots of attention, and works best in situations where you need high-contrast compositions

Describe a split-complementary color scheme?
Uses 3 colors 1 plus 2 adjacent to its compliment and will draw attention but without the tension of complementary scheme

Describe a triadic color scheme?
Uses 3 colors equally spaced around the color wheel and offers a strong visual balance

What colors are considered to be warm colors?

Red, yellow, and orange

Describe a warm color scheme? 

Bold and energetic

What colors are considered to be cool colors?
Blue, violet, and green

Describe a cool color scheme?
Gives an impression of calm

Why is important to consider which colors are being used within a design?

Because it will make it more exciting.