
Balance- the way elements are organized into one piece of a design

Contrast- two opposite elements of a design to form one design in total

Emphasis- when you want to show the message in a design

Figure- when two pieces of a design that are different blend together to create a tricky visual image

Proportion- the ratio in size between two different elements in the design

Repetition- when something is easy repeated over again

Rhythm- visual beat

Unity- when more than 1 element of design come together as a whole
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